Positive Coaching Alliance is a national non-profit developing “Better Athletes, Better People” by working to provide all youth and high school athletes a positive, character-building youth sports experience. Watch this video, featuring PCA National Advisory Board Member and NFL Hall of Famer Steve Young, who explains the need for PCA in youth and high school sports. This mini-documentary was funded by Janet Jensen, Executive Producer.
Since its 1998 launch at Stanford University by Founder and Chief Executive Officer Jim Thompson, PCA has impacted more than 5 million youth athletes.
PCA reaches youth and high school sport leaders, coaches, athletes, parents, and officials through live workshops, online courses, published books and articles, and a series of alliances with nationally-recognized coaches, athletes, academicians, businesses and national youth sports organizations.
Central to our work is our models: The Double-Goal Coach®, who strives to win while also pursuing the more-important goal of life lessons through sports; The
Second-Goal Parent®, who concentrates on life lessons, while
coaches and athletes focus on competing; and The
who strives to impact sport on three levels by improving oneself,
teammates and the game as a whole.
Much of our work is fueled by Jim Thompson's expertise in organizational culture. Before launching PCA, for more than 10 years, Jim was director of the Public and Global Management Programs at the Stanford Graduate School of Business, where he also taught courses in leadership and non-profit issues.
In March 2004, Jim was named an International Fellow by Ashoka: Innovators for the Public -- an organization that recognizes outstanding social entrepreneurs. Jim is a member of the faculty in Stanford University’s Continuing Studies Program where he teaches courses in coaching, leadership and sport and spirituality.